Join us on 7 September @ 6PM

ICTHub Playground



The time has come to meet up again folks. Write the date down in your calendar and meet us, this time in ICTHub Playground.



Come on time and reserve your seat for the talks. Make yourself comfortable and chill out while speakers are getting ready.


A Designer’s Guide on How to Create High Converting Copy

As designers you are excellent visual artists, you can design an interface with emotions, understand your users, and move people to action. But, when it comes to copy, you are lost for words. It all comes down to one thing - having a conversation.


Designing products in an enterprise and for an enterprise

You may be an amazing designer. No really, you’re good. But it doesn’t matter if you give product managers, engineers, and executives a shitty user experience. Learn three important rules when working with these key stakeholders.


Lean UX in the enterprise

This is the story of how we doubled the conversion rate on HubSpot.com (URL: Hubspot.com), by leveraging a lean design process that's focused on rapid iteration and objectivity. Get an in-depth look at our distinctive UX process and how we've applied it at a public company with over 1,600 employees across 7 global offices.


Take a Break

Let's take a short break and prepare for the panel discussion between our speakers. Get ready to sit back and listen to the interesting conversation.

discussion panel

Design Discussion // Designing in large companies

This time again we'll have an opportunity to engage in a discussion with the topic about how it looks like to design in a large company. Get ready to ask questions! Use #UXBGDiscussion on Twitter to ask some of your questions.



Let's mingle with our friends and colleagues, share your experience and ask extra questions to the speakers. But don’t forget, we need to leave the venue until 21h.


Who is it for?

We are looking for UX Design professionals, but encourage designers in general, as well developers, researchers, and product owners to name a few, to join us. In case you’re interested in learning and sharing your experience on the topic of User Experience - Welcome to the party!


This is a hot topic for all designers out there, no matter in which industry you are - so be sure to not miss it.


As designers, we love developers. Together with you, we can make awesome things!


Without research, analytics, copywriting and many other things our designs may not solve problems. Help us help you.

Product Owners

All the business and product owners should understand what good UX can mean to their customers. Why not you?



We are more than proud to host three amazing designers from around the globe.

  • nevena

    Nevena travels often to talk about storytelling, and how to engage your audience with content marketing. When she is not working you can find her skiing, running or trying to do acro yoga.

    Nevena Tomović
    Marketing Coordinator
  • ryan

    Ryan is working in a largest hosting company for seven years. Creating human-centric teams is his primary gig.

    Ryan Murphy
    Senior UX Manager
    GoDaddy US
  • austin

    As a digital nomad, he works remotely and lives amongst different design communities throughout the world.

    Austin Knight
    Senior UX Designer
  • Djura

    Đura will be your host and moderator. He has 10+ years of experience in digital product design with focus on user interaction.

    Bojan Đuričić


We are inviting you to come to ICTHub Playground, an innovative, creative and most of all playful place (Kralja Milana 10 Belgrade).

Playground is a place where people can create together, explore new technologies, learn from each other, exchange their ideas and experiences. Playground is also working on stimulating startup and IT community in Serbia.



We are more then happy to have had such an awesome crew on board who helped make this happen. Each of these nice people made organizing all of the UX Belgrade meetups a piece of cake. We thank them from the bottom of our hearts. Many more are joining in the next meetup editions, so stay tuned.